Northerns Cricket Union recently entered into a partnership with FAIN who were appointed the official technical and clothing sponsor to the Multiply Titans.

The Titans who pride themselves as one of the most successful franchises in the country as well as a highly competitive squad, will be sporting the new trendy Fain apparel on and off the field during a three-year deal.

“We are very excited about the partnership with such a well-accepted brand, the FAIN product range and quality of work is most certainly placing them on an above average level,” said Jacques Faul, chief executive officer.

The FAIN label is regarded as a well-accepted brand with customers from all sectors of the population and was created by Ismail Miley Ajam in 1986 who later won the National Emerging Entrepreneur award in 1989 by the South African Institute of Marketing.

“This is exciting times for Fain, we are honoured to be a part of the Titans family and believe that our products will go hand in hand with the top quality performance of the Titans team,” said Shadley Ajam, Marketing and Sales Director of Fain.

Fain is a “homegrown”, innovative and exciting brand and along with its new established partnership with the Centurion powerhouse, it aims to enhance its brand image and broaden its footprint in the South African market.